Consumer RePRts: The Best Clients…And the Ones to Avoid

July 23, 2020By Lisa Fels Davitt

“COVID-19 has screwed the economy, so we have to take the clients we can get.” Wrong. That’s not only short-sighted, it could be very damaging to PR firms. A shaky economy is not an excuse to compromise our standards in the PR business. PR firms should seek out the best possible client base (similarly, in-house … Read More