COVID-19: Media Training Ain’t Dead, It’s Different

September 10, 2020By Nick Mitsis

Reports of media training’s death are greatly exaggerated. But in the COVID-19 era, it is different. Spokespeople are no longer focused just on the messages they deliver, but on their background scenery and performance of their technology. As a former journalist, and now with more than 20 years in the public relations, I have conducted media … Read More

Want to Earn Media Coverage? Do These Three Things…At Least

July 9, 2020By Nick Mitsis

“Oh, I don’t call to follow up with the journalists I send my email pitch to. They are too busy, and I don’t want to disturb them.” …um I’m sorry, what? That’s what a former colleague of mine told me she was told by a public relations practitioner. I couldn’t believe what I heard. As … Read More

Read the Room: Be the Caribou, Not the Chicken

May 28, 2020By Nick Mitsis

At the beginning of the COVID-19 pandemic, many companies were searching for appropriate ways to be wisely sensitive about what to say and how to say it. Yes, time has passed, but guess what? We are still in the middle of a pandemic. As of this writing, the U.S. is at a 14.7 percent unemployment … Read More