“COVID-19 has screwed the economy, so we have to take the clients we can get.” Wrong. That’s not only short-sighted, it could be very damaging to PR firms. A shaky economy is not an excuse to compromise our standards in the PR business.

PR firms should seek out the best possible client base (similarly, in-house communications pros should expect nothing short of excellence from their agencies – but I’ll get to that later).

What kinds of clients should PR agency leaders or PR business owners seek and which should they avoid at all costs? What behaviors make those clients good or bad? For this first installment of my new Consumer RePRts series, I polled my expert network of PR pros with 10+ years of experience. Here’s what they had to say.

What’s been your experience? Anything to add? Please share in the comments below!

Remember when I said: “…in-house communications pros should expect nothing short of excellence from their agencies – but I’ll get to that later?” Stay tuned for the next in the Consumer RePRts series on what clients should expect from their PR firm.

 

With assistance from Liam Davitt

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