There’s an elephant in the room, so let’s get that out of the way (not literally, despite my proximity to the National Zoo). I have not posted a blog in months. Why? Well, in 2016 I was fortunate enough to grow my business, and spent my time doing quite a bit of writing for clients rather than writing for myself. At the end of the year, I had a baby and took five-weeks of maternity leave. But enough excuses.
I advise clients to host a blog only if they can maintain it, as a way to help achieve visibility among customers and prospects, boost SEO rankings, etc. While on maternity leave, I made a commitment to myself to do the same upon my return.
My background lies in PR and corporate communications, and I’m in a continual state of learning and sharing what I learn about this ever-evolving field. I could develop an editorial calendar for my blog based on the topics that interest me. But I’d much prefer to know — what information will be most valuable to you?
Think about your business challenges and objectives. What do you need to know in communications that will make your job easier, more rewarding, and help you attain your business goals?
Post your comments here and I will do my best to address all of them either individually or through an upcoming post! If you’d like to get in touch privately, please feel free to email me at firstname.lastname@example.org.
Let’s all have a productive and prosperous 2017!