Yes. We Need Journalists.

July 10, 2018

I read The Washington Post’s Steve Pearlstein’s column on the death of business reporting this past weekend with interest. So much interest, in fact, that I posted a comment on it. And, I’m devoting a blog post to it because he raised a subject that is increasingly misunderstood and requires exploration. Based on Steve’s experiences … Read More

Advice I’d Share with Aspiring PR Pros…and My 22-Year-Old Self

June 8, 2017

We all learn on the job. That’s just a fact of life. While college courses in communications help prepare budding PR pros, they learn the arts of juggling tasks and deadlines, of client service, and of navigating office culture…well, at the office. This is where they hone their craft. When I started in PR, fresh … Read More

Take the Sechel Challenge!

April 21, 2017

There’s a popular Yiddish word, sechel, which means common sense. We’ve all likely seen illustrations recently in which companies have attempted to push boundaries to generate attention and excitement, but may not have considered the backlash they would face. An obvious example of this is Pepsi. The ubiquitous Kendall Jenner was recently featured in an … Read More

I’m Back! How Can I Help?

February 9, 2017

There’s an elephant in the room, so let’s get that out of the way (not literally, despite my proximity to the National Zoo). I have not posted a blog in months. Why? Well, in 2016 I was fortunate enough to grow my business, and spent my time doing quite a bit of writing for clients … Read More

Where Will You Be in 2025?

April 7, 2016

What industry are you in? Technology? Financial services? Retail? Energy? Health care? How long have you been working in this industry? Chances are if you answered more than five years, you’ve seen some seismic shifts along the way. Take the PR industry for example. When I entered the field, we routinely issued press releases through … Read More